Alcohol Retailers Licenses
Direct Sellers Permit
Selling in Public Parks
Types of Licenses
information is not comprehensive; refer to Wisconsin State
Statutes Chapter 125 and City of Elkhorn Ordinances Chapter
12.03 for complete regulations.)
Retail "Class A" Intoxicating
Liquor License $500.00 fee
May sell intoxicating
liquor and wine to consumers only in original packages for
off-premise consumption. They may offer two taste samples of of
not more than three fluid ounces of wine and one sample of not
more than 1/2 fluid ounce of liquor on premises between 11 a.m.
and 7 p.m. Example: Liquor Store
Retail Class "A" Beer License $100.00 fee
retailers may sell fermented malt beverages to consumers
in any quantity in original packages for off-premise consumption
only. They may offer two taste samples of not more than three
fluid ounces beer on premises between 11 a.m. and 7 p.m. Example:
Retail "Class A" Intoxicating
Liquor License- Cider Only No fee
Must also hold
a Class "A" Beer License for same premises. "Cider" means an
alcohol beverages that is obtained from the fermentation of the
juice of apples or pears and that contains not less than 0.5
percent alcohol by volume and not more than 7.0% alcohol by
volume. "Cider" includes flavored, sparkling and
Retail "Class B"
Intoxicating Liquor License $500.00 fee
intoxicating liquor to consumers for on-premise consumption. May
sell for off-premise consumption in quantities not exceeding
four liters. Examples: Tavern/Restaurant
Retail Class "B" Beer License
Class "B" retailers may sell fermented malt
beverages to consumers for on-premise or off-premise
consumption. Examples: Tavern/Restaurant
Temporary Class "B" and/or "Class B"
Retailers License $10.00 fee
May sell fermented malt
beverages and/or wine to consumers at a picnic or similar
gathering during a limited duration. Such licenses may only be
issued to bona fide clubs, lodges, societies, and churches which
have been in existence for at least six months, or to veteran's
organizations and fair associations. "Class B" Licenses (wine) and are limited to two
temporary licenses per year per organization; Class "B" Licenses
(fermented malt beverages/beer) are not limited. “Club” means an
organization, whether incorporated or not, which is the owner,
lessee or occupant of a building or portion thereof used
exclusively for club purposes, which is operated solely for a
recreational, fraternal, social, patriotic, political,
benevolent or athletic purpose but not for pecuniary gain and
which only sells alcohol beverages incidental to its operation.
Reserve "Class B" Intoxicating Liquor
License $500.00 fee
Additional one-time fee of
$10,000 required. The Reserve License is the same as the regular
license except that those applying for such a license are
required to pay an additional one-time issuance fee of
$10,000.00 and a 21-Day fund verification period. When the
number of allotted Retail "Class B" licenses issued to the City
run out, then the Reserve"Class B" license will be issued.
Retail "Class C" $100.00
May sell wine by the glass or in an opened original
container for consumption on the premises where sold. Such
licenses may only be issued for restaurants if the sale of
alcohol beverages accounts for less than 50% of the gross
receipts. It may not be issued to foreign corporations or
More Resources for Information on Alcohol Licensing:
Applying For Alcohol Licenses
License years are July 1 through June 30.
In establishments where the sale of alcohol beverages is
permitted, the licensee, the agent, or a licensed operator must
be present during all hours of sale and will be responsible for
supervising activities at licensed
An Operator's License will be issued only to persons who have
reached the age of 18, who do not have an arrest or conviction
record subject to Sections 111.321, 111.322 and 111.335, Wis.
Stats., who are not habitual law offenders or have been
convicted of a felony unless the person has been duly pardoned,
have submitted the proper fee, and in the case of a new
applicants have successfully completed a beverage trainer course
as provided in Section 125.17(6), Wis. Stats. (see link below.)
The license fee of $50.00 is for a 2-year term or fraction
thereof and expires on June 30th of the second year. A
provisional license (a license to sell for 60 days while waiting
for the approval of their Operator's License) can be issued for
an additional fee of $10.00. There is a 3-5 day waiting
period on provisional licenses.
The City of Elkhorn Operators Application is below. The
form needs to be notarized and can be notarized at City Hall.
Please note that the application fee, in check, cash or money
order only, is due at the time you apply.
Bee Keeping Permit
The Common Council approved the keeping of bees in the City
limits, by permit. In addition to the application below,
applicants need to turn in a completed Neighbor Notification
Form. The fee to apply for the permit is $75.00.
for more information on Burning Permits, located in the Fire
Department section of our website.
It shall be unlawful for any direct seller to engage in sales
within the City of Elkhorn without obtaining a Direct Sellers
Permit. Read the City of Elkhorn ordinance below for
complete requirements and exclusions. The non-refundable fee for
a Direct Sellers Permit is $50 and is due at the time of
application. A Direct Sellers Permit is valid for 120 days
from date of issuance. No sales may take place in City
Parks or within 200' of City Parks without obtaining a
Selling in the Parks Permit
Farm Stands located on private property require a permit,
however no fee is charged for this permit. Farm stands
must have authorization of the property owner, cannot be larger
than 600 square feet, must be a minimum of 5 feet from property
lines and operated from 8 a.m. until dusk, April 1 to November
1. Please return the application below to the City Clerk
to register your farm stand.
Farm Stands located on public
property must obtain a Direct Sellers Permit (see above).
No permit fee is charged for Farm Stands on public property.
Rummage/Garage/Yard Sales are permitted as follows:
- No sale continues more than three days or parts of days
- No more than three such sales within any calendar year.
in Public Parks
You must have a permit to sell in the City’s parks. No person
can sell in the parks or within 200 feet of the park, including
adjacent or adjoining streets.
A permit to sell within or near the lands used in the City for
a park is available at the City Clerk’s office. The application
requirements are as follows:
- Application must be made not less than 21 days prior to the
first day of intended use of the permit;
- Certificate of Insurance and Endorsement naming the City of
Elkhorn as “Additional Insured” is required;
- Permit fees:
- One day - $10
- Two days - $20
- Three days - $30
- Up to seven days - $50
- Up to 14 days - $100
- Non-profit, fundraising groups pay the minimum one-day fee
of $10 for up to three days. Over three days, the standard fee
is required. Not-for-profit status must be presented to the
Application to Sell Within Public Parks
A Special Events Permit was established by the Common Council
in 2005. Its purpose is to give the City an opportunity to know
what events, annual or otherwise, are being planned by the
Community and Civic organizations within the City. A Special
Events Review Team may meet with event representatives to review and
assist those planning events. Through communication, City staff is
better informed as to dates, times and places; possible
requirements of City workers; need for barricades, or other
equipment; and, proper insurance coverage.
City of Elkhorn Events
How does an organization obtain a permit?
For regularly planned events, a completed, signed application
must be filed with the City Clerk at least 45 days prior to the
event. For Special Events and other events a completed, signed
application must be filed with the City Clerk in sufficient time
to obtain, if necessary, street closure/detour permits from the
Wisconsin Department of Transportation.
What are the fees?
Are there any other costs?
Cost may be incurred if the event requires labor from City
employees after work hours.
Am I required to insure the event?
Yes, general liability insurance is required by the City
naming the City of Elkhorn as additionally insured.
Contact the City Clerk as to how much insurance coverage is
necessary. If you are unable to obtain insurance, the City has
available special event insurance which you may purchase.
If you are having a rummage sale, selling property or holding
an event, there are standards that must be followed concerning the
placement of those signs.
- Community interest signs, such as, rummage/garage sales,
picnics, reunions and other similar short term functions placed
in the public right-of-way requires the following:
- Consent of abutting property owner or tenant;
- Does not exceed two square feet per face and must not be
affixed to utility poles or official traffic signs;
- Must have the address of the function and name of the
person placing the sign on the back of the signs;
- Must not be placed in public rights-of-way further than
500 feet from the site of the function;
- Must be removed within 24 hours after the conclusion of
the event or activity.
- Must not be placed in a public right-of-way that will
constitute a visual or physical obstruction or safety hazard
to the public.
- Election Campaign Signs
- Campaign signs are not allowed on public right-of-way or
- Campaign signs may be placed without a permit provided
that the property owner, renter or lessee has given
- No more than one campaign sign per candidate allowed on a
property in a residential district;
- Shall not exceed 20 square feet in area on all sides;
- No more than two signs are permitted on properties in a
business or industrial district with a combined area of a
total 64 square feet;
- Campaign Signs and/or electioneering are not allowed
within 100 feet of the entrance to a polling place. This does
not apply to bumper stickers.
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